Help a Hero – Sports Clips Traverse City

Rick Ohle, the Sport Clips Traverse City owner, presented the Grand Traverse Area Veteran’s Coalition with a check for $2,000 on April 26, 2021, thanks to the Help a Hero program. 

Out of 1850 stores, the Traverse City store was third in the nation for the amount of money raised for the Help a Hero program, winning a cash award from the National Sport Clips. The Traverse City franchisee graciously decided to pass the $2000 award on to the Grand Traverse Area Veterans Coalition as a donation for all the tremendous support they provide veterans in the northern Michigan region.


Rick shared with the attendees that Traverse City store manager Laurie Bolton was highly motivated with the program as she has a family member currently serving in the Marines. She put her heart and soul into the project, intending to raise $3000 for the Help a Hero program. While impressed with her drive, Rick wondered if such a goal was attainable. Surprising both Rick and even herself, Laurie raised a whopping amount making the Traverse City franchisee third in the nation for the most raised.

“This year, thanks to the passion and dedication of our manager Laurie and our entire team of 15 stylists, our Traverse City store raised almost $6000!” 

The Help a Hero program is supported by all 1,850 Sport Clips Stores nationally from mid-October through Veterans Day with a national partnership with VFW. Sport Clips raises money for veteran scholarships, and VFW administers the scholarship program. All Sport Clips clients are encouraged to donate to Help a Hero. Additionally, each store donates $1 for every haircut performed on Veterans Day.

Over the last eight years, Sport Clips has raised 8.7 million dollars for the 1,900 VFW awarded scholarships. The goal for each store is to raise $1000 to qualify for the Heroes Club. The Traverse City Store exceeds that goal and has qualified for the five years they have been in business.